Introducing Jack Kerouac.
In 1948, Kerouac coined the term "Beat Generation" to encompass the rise of an underground youth movement in New York City. Opposing conformity to the mainstream culture of mid-20th century America, the word 'beat' represented a range of meanings, from 'tired' or 'beaten down', to 'upbeat,' beatific,' and finally a musical association to being 'on the beat,' according the Kerouac. As a cultural phenomenon on the rise, Kerouac put a name to a movement defined by a new existence of being, to a different definition of expression. As part of an assembly of Post WW2 writers, Kerouac gave recognition and significance to the Beat Generation, a movement on the rise.
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